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With everything the options at your fingertips, setting up a Facebook Business Page can feel like prepping a missile vessel headed to external space.
But provided you want to work business online, having a being on of|supported by} Facebook is a good idea. Really, it’s more on a must.
With more than .
Still, when Facebook has grown, thus has the complexity on its features.
Don’t throw away another day poking around Facebook trying to statistic it everything out. This story determination wander you by way of everything you need to know to grow your Facebook Business Page up including racing like a pro.
But earlier than we drop in:
4 Facebook Business Page FAQs
Here are the answers to four commonly asked questions about Facebook Business Pages.
1. What is a Facebook Business Page?
A Facebook Business Page is where you ask for of|run} your brand’s being on of|supported by} .
Your Page allows you to connect accompanied by your customers including nurture prospects by:
- Sharing content
- Responding to consumer service inquiries
- Collaborating accompanied by customers including other brands
- Having own conversations accompanied by followers
- And more…
The idea below shows :
2. Can I Use a Personal Facebook Profile appropriate to My Business?
There are numerous well-intentioned marketers away there using own Facebook profiles appropriate to their brands, instead on an actual Facebook Business Page.
This is a bad idea.
If you lead to a own profile, you’ll miss away on of|supported by} a whole suite on tools, analytics, including paid promotional opportunities that near accompanied by a Facebook Business Page.
Unlike profiles, Facebook has tailored these Pages to your business needs.
What’s more, provided you lead to a own profile, users would need to post you a friend request to fully engage accompanied by your brand.
And you definitely don’t want to produce it more difficult appropriate to your customers to engage accompanied by you on of|supported by} communal media.
So exploit the power on Facebook Business Pages.
“Um, Tom – I’ve before made a own lines appropriate to my brand…” Don’t worry, I’ve got you covered:
3. How Can I Convert My Profile to a Facebook Business Page?
Facebook allows you to without a doubt lead to a new Facebook Business Page that’s based on of|supported by} your profile.
Afterward, you’ll own both a lines including a Page.
Facebook determination copy over of} your information, lines picture, including cover image. Plus, you can select which friends, followers, photos, including videos to transfer to your new Facebook Business Page.
What’s more, provided you change a verified profile, the verified status determination and exist moved to your new page.
There is one leading drawback: Any video views or other metrics determination stay accompanied by your lines including can’t exist transferred to your new Facebook Business Page.
To change your lines to a Facebook Business Page:
- or head to “facebook.com/pages/create/migrate”.
- Click “Get Started” including attend the on-screen instructions.
- Your new Facebook Business Page determination exist published once the transformation procedure is finished!
For more information, .
4. How Much Does a Facebook Business Page Cost?
Just like Facebook profiles including groups, you can place up including employ a Facebook Business Page appropriate to free – regardless on how numerous followers or likes you have.
Even provided you fork out cash on of|supported by} , there’s motionless no set appropriate to the organic aspects on your Facebook Business Page.
What’s more, Facebook doesn’t even set a charge to !
So why is Facebook free? Well actually, it’s not.
In interchange appropriate to using the stage including engaging accompanied by your customers, you help Facebook acquire even more attention from .
Facebook at that time sells this attention to advertisers within the form on .
Now, let’s make you a killer Facebook Business Page!
How to Create a Facebook Business Page within 19 Easy Steps
Step 1: Create Your Page
To grow started, or head to “facebook.com/pages/creation”.
Facebook provides you accompanied by two Page options:
- Business or brand
- Community or public figure
Each type on Page comes accompanied by a opposed place on features. Choose “Business or brand,” including click “Get Started.”
And you’re off!
Next up, you need to complete the basic details on your business or brand:
- Page Name
- Category
- Address
Do your leading to select the most appropriate category appropriate to your business. But don’t be anxious provided you change your mind, when you can always change it within the future.
If you like, you can add your business blower number. You and own the option to stash your direction from Facebook users.
Once you’re done, click “Continue.”
Step 2: Add a Profile Picture
Next, Facebook determination prompt you to upload a lines picture.
Most businesses employ their figure when a lines picture, when :
If you don’t own a great figure describe appropriate to your business, test away . It’ll help you lead to a professional-looking figure within minutes.
What’s more, Hatchful determination lead to an unified logo package from your figure design. This includes images completely formatted appropriate to everything on the most liked communal media platforms.
Bear within mind that your lines picture is often shown when a circle throughout the platform.
So produce certain there are no vital elements on of|supported by} the fringes on your idea including that it looks great when displayed when a circle or a square.
Finally, the ideal size on Facebook lines photos is 360 x 360 pixels, yet they must exist at meanest 180 x 180 pixels.
Step 3: Add a Cover Photo
Now it’s while to add your cover photo.
Your cover photo is often the first thing visitors notice. So it’s leading to or video that now conveys your door key value proposition including logo personality.
Here’s cover image:
The idea delivers a door key value proposition, including the product images including describe convey our brand’s personality.
At this stage, Facebook prompts you to add a cover photo, yet provided you’d prefer, you can upload a cover video once you’ve over creating your page.
To work this, click “Skip” including you’ll exist presented accompanied by your logo new Facebook Business Page within everything its glory.
Then, click “Add a Cover” button, including click “Upload photo/video.”
Cover art displays at 820 x 312 pixels on of|supported by} computers, including 640 x 360 pixels on of|supported by} mobile devices.
Videos must exist amidst 20 including 90 seconds long.
Step 4: Identify the Key Aspects on Your Facebook Business Page
Congratulations, you’re now the proud owner on a Facebook Business Page!
At the peak on your page, you’ll note links to the opposed Page management sections:
- Page: The link back to where you are now.
- Inbox: Where you can ask for of|run} your messages accompanied by other users.
- Notifications: A résumé on your Page’s interactions.
- Insights: Where you can track Page metrics.
- Publishing Tools: Schedule new posts including review past performance.
- Promotions: Manage including track your Facebook Ad campaigns.
Have a quick view to accustom yourself accompanied by each on them, including at that time near back to your Page.
Go ahead, I’ll wait a minute.
All good? Okay, within the left sidebar, you’ll note your Page’s opposed tabs.
And at the top-right on the page, you’ll note links to Facebook’s Help part including your Page settings.
Step 5: Learn How to Login to Your Facebook Business Page
To steer back to your own Facebook profile, only click your nickname or lines picture within the peak low bar.
Then, wherever you are on of|supported by} the platform, you can entry your Facebook Business Page admin via clicking the drop-down flight within the top-right corner on your screen.
This determination bring up a list on the Pages you ask for of|run} – recently click the one you want to use!
Step 6: View Your Facebook Business Page Settings
Now that you’re well-known accompanied by your new Page, let’s take a view at the Settings.
Facebook gives you a group on options:
But thankfully, these settings are everything equitably straightforward, including you can leave most on them when they are.
For now, own a read by way of the settings including change anything that seems particularly relevant to your business.
For example, provided you you may want to turn on of|supported by} the sacrilege filter. Or provided you own an international target audience, exist certain to permit the ability to write posts within many languages.
Step 7: Add including Edit Page Roles
If you own other members on your squad who you’d like to ask for of|run} your Facebook Business Page, you add them to the settings.
First, click “Page roles” within the left-hand sidebar. Then type within their nickname or electronic mail direction to discover them.
Next, Facebook’s drop-down menu provides five opposed Page roles appropriate to you to take from:
- Admin
- Editor
- Moderator
- Advertiser
- Analyst
Each one allows Page managers to entry including employ certain features. To understand the differences, take one on the options including read the description under the bar.
Next up:
Step 8: Change Your Facebook Business Page Template
Facebook provides 10 opposed Page templates appropriate to you to take from. Each is tailored to leading suit the needs on opposed organizations including individuals.
- Standard page
- Business
- Venues
- Movies
- Charity
- Politicians
- Services
- Restaurants including cafes
- Shopping
- Video page
To entry these, click “Edit Page” within the left sidebar, including at that time underneath “Templates,” click “Edit.”
To discover away more about each template, recently click “View Details” when you roll by way of the options.
It’s leading to take the Business template unless you own a specific reason to take one on the others.
Once you’ve selected a template, Facebook at that time provides a tour to help you accustom yourself accompanied by it.
Step 9: Add including Rearrange Your Tabs
After winning the tour, roll down to note your Facebook page tabs.
Here, you can change the order on your tabs or add new ones appropriate to your particular needs.
Remember, these are the tabs that indicate up underneath your lines picture within the left sidebar on your Page.
Step 10: Create a Facebook Business Page Username
Facebook Business Pages permit you to take a special username to employ on of|supported by} the site.
To place this, click the “About” tag within the left sidebar, including at that time click “Create Page @username.”
Branding 101: Use your business name.
Remember, this nickname determination exist seen including used within numerous on your Facebook interactions. Plus, it’s what persons determination employ to tag your Page within images including posts.
You want to produce it very straightforward appropriate to persons to discover you.
However, your business nickname may before exist within employ via SOME1 else. If this is the case, Facebook determination inform you including show a crimson “X”.
In this instance, you’ll need to grow a little creative.
If your business is locally-focused, try adding your location to your business name. For example, “@SkyrocketApparel” could become “@SkyrocketApparelLondon.”
This can and help to make trust including believability in the midst of your local followers.
Alternatively, you might exist able to add a suffix that describes the type on business you are. For instance, “@Oberlo” was unavailable on of|supported by} Facebook, thus we opted appropriate to “.”
Whatever you choose, stay it simple including memorable.
Ideally, it’s leading to employ the similar username on of|supported by} everything on your communal media profiles. This makes things much easier appropriate to your existing audience to discover your other profiles including pages.
Your Facebook Business Page username must exist at meanest five characters elongated including made up on numbers including letters only.
Many persons own start that Facebook won’t permit them to lead to a Page username.
If this happens to you, adding another Page administrator to change it appropriate to you. Bizarrely, this seems to work!
Step 11: Input Your Information into the About Section
Next, only input your business details within the about section.
The more information, the better.
This determination help persons discover your Facebook Business Page, including provide additional circumstances when new followers are keen to learn about your business.
Step 12: Add Your Story
This is showcased prominently on of|supported by} your Facebook page within the right-hand sidebar.
To revise your tale from the “About” tab, recently click “Tell persons about your business.”
Facebook allows you to include three elements:
- Header image
- Title
- Body text
Most brands determination only copy including paste their website’s “About Us” page to this section. To learn more about creating a killer About Us page, watch the video below:
Once you’ve over creating your Story beat “Save,” including don’t forget to put out it when you’re ready. It’s straightforward to produce edits within the future.
Step 13: Add Your Team Members
This is an additional feature to the Page roles I mentioned earlier.
These are Page managers who also choose to own the Page appear on of|supported by} their own profile, including their nickname including lines picture shown within this part on your page.
Why add squad members?
Well, doing thus improves trust including credibility. Plus, adding squad members determination help to promote your Facebook Business Page to your squad members’ networks.
Step 14: Add a Call-to-Action Button
Don’t dance this step.
Your Page’s call-to-action (CTA) button is one on the leading opportunities to catch prospects including leads.
Most Page templates determination show the “Send Message” button to start.
To change this, click the pencil icon, including at that time click “Edit button” on of|supported by} the drop-down menu that appears.
Facebook provides opposed CTA options to take from:
- Make a booking accompanied by you
- Contact you
- Learn more about your business
- Shop accompanied by you or produce a donation
- Download your app or play your game
If you , it’s leading to take “Shop accompanied by you or produce a donation.” You can at that time take “Shop Now” or “See Offers.”
Once you’ve chosen your CTA button, click “Next.”
Then, you can employ the button to link to your website or to post customers to the .
If you’d like to permit persons to shop on of|supported by} your Facebook page, you need to .
For now, you can recently input your website link including at that time click “Finish.”
Step 15: Create Your First Post including Pin It to Your Page
Facebook allows you to pin one stake to the peak on your Page thus that whenever users view your page, it’s always the first stake they see.
Facebook provides abundance on stake options.
Use this opening to promote your current offer or a door key value proposition.
Currently, we’ve pinned a stake promoting .
Once you’ve created your post, click the three dots indicating the drop-down menu, including click “Pin to peak on page.”
You can test it’s worked via looking appropriate to the low pin icon.
Step 16: Add Photos including Videos
Before you begin promoting your Facebook Business Page, it’s leading to upload some content appropriate to new viewers to test out.
To add photos, only click the “Photos” tab, including at that time click “Create Album.”
And to , recently click the “Videos” tag including at that time click “Add Video.”
Step 17: Like Other Pages
Okay, it’s while to grow social.
Liking other pages determination add their content to your Page’s News Feed.
This determination permit you to engage accompanied by other Pages including obtain more reach. When you interact accompanied by another Page’s post, the engagement determination indicate up within other connected News Feeds.
This is a great way to begin building your network.
Navigate to the Page you want to Like, including at that time click the three dots indicating the drop-down menu underneath the Page’s Cover Art.
Then click “Like when your Page.”
Facebook displays three on the Pages you’ve liked at chance on of|supported by} your Facebook Business Page. You can note these at the bottom on the right-hand sidebar.
Step 18: Review Your Page when a Visitor
Okay, you’re about over setting up your Facebook Business Page! But earlier than sharing your Page, it’s a great plan to test how it appears to visitors.
Thankfully, Facebook lets you view your Page when a guest without having to log out.
To work this, click the three dots indicating the drop-down menu, including at that time click “View when Page Visitor.”
To button back to managing your page, only click “Switch back to your view” at the peak on the page.
Be certain to work this from time-to-time to test that you’re happy accompanied by how your Page appears.
Step 19: Invite Your Friends including Start Promoting Your Page!
You Page determination appear more credible to new followers provided it before has some Likes including interactions from other people.
This is because on .
So to grow your Facebook Business Page away to a great start, ask some friends to Like it via using the tool within the right-hand sidebar.
Once your friends own helped you grow your Page away to a great start, you can link to your Facebook Business Page from your website including other profiles including begin promoting it!
To learn more about promoting your Page, test away our guide, “.”
Bonus Step: Familiarize Yourself accompanied by Facebook Insights
Finally, your Page interactions to provide you accompanied by a suite on very effective analytics.
You can discover this facts via clicking “Insights” at the peak on your Facebook Business Page.
It’ll exist blank until your Page accumulates interactions, yet after a while, it determination exist filled on effective information!
Conclusion
Facebook is the largest communal web within the earth – via far. So provided you want to increase your business online, it’s expertly worth winning the while to place up a Facebook Business Page.
This has a group on emotional parts, yet appropriate to leading results, exist certain to correctly configure your Page.
And remember, earlier than you set about promoting your Facebook Business Page to customers including prospects, it’s very important to own ready-and-waiting appropriate to them to enjoy.
Do you own a bit of questions about Facebook Business Pages? Let us know within the comments below!
Learn More!
Tom J Law
Tom J Law
Tom is a digital promotional strategy consultant including writer. His mission is to empower entrepreneurs including to help them accomplish their goals. You can learn more about Tom at .
https://www.oberlo.com/blog/facebook-business-page
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