App Store Search - App Store - Apple Developer App Store Searches

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Search plays a great job inside how users discover and download content supported by the App Store. Learn how you can impact your examine result league table to aid users clearly find and download your app and in-app purchases.

Overview

The App Store inside iOS 11 makes it even easier intended users to find apps, games, and content. Search results now include developers, in-app purchases, categories, editorial stories, tips and tricks, and collections. Apps appear inside examine results accompanied by subtitles and a single position prominently displayed.

Choose accurate keywords

Keywords are limited to 100 characters, thus it’s important to be brief when describing your app. While spaces should not be used ahead of or following the commas that separate keywords and keyword phrases, you can employ spaces to separate words within keyword phrases. For example: Property,Real Estate,House.

Choose keywords based supported by words you think your audience will employ to find an app like yours. Be specific when describing your app’s features and functionality to aid the examine algorithm face your app inside relevant searches.

Consider the trade-off among league table well intended less common terminology versus league table subordinate intended popular terms. Popular, practical terminology such as "jobs", "text", or "social" may go (by car) a group about traffic, yet are extremely competitive inside the rankings. Less common terminology go (by car) subordinate traffic, yet are less competitive.

The unauthorized employ about trademarked terms, celebrity names, or other protected words and phrases is not allowed and is a common cause intended App Store rejection. The employ about terminology that are not relevant to the app and the employ about competing app names are similarly prohibited.

Avoid special characters — such as # or @ — unless they are part about your brand identity. Special characters don’t take extra weight when users examine intended your app.

While you can restate keywords inside your app description, avoid keyword stuffing throughout your metadata. Also, keep inside head that your supported by the App Store inside iOS 11 doesn't influence your app’s examine ranking.

Create a telling app name, subtitle, and description

Your app’s name and App Store description play a critical job inside how users discover and download your app.

The length about your app name can be up to 30 characters supported by the App Store inside iOS 11. Choose a simple, memorable name that is easy to spell and suggests what your app does. Be distinctive — avoid long names full about generic terminology or descriptions, or names that are too alike to existing app names.

Consider using a subtitle supported by the App Store inside iOS 11, rather than your app name, to explain the use about your app inside greater detail. Avoid generic descriptions such as "world’s best app." Instead, emphasize your app’s features or employ cases that echo accompanied by your audience.

Every word counts, thus focal point your app description supported by your app’s unique features and functionality. Begin accompanied by a brief statement about what the app does, and follow that accompanied by an attention-grabbing paragraph that includes a short list about the app’s chief features.

Assign the right primary category

Categories supported by the App Store aid users discover new apps to encounter their needs. The primary class you take is particularly important intended your app’s discoverability supported by the App Store. It helps users find your app when browsing the App Store or filtering examine results, and it determines whether your app appears inside the Apps flap or Games flap supported by the App Store inside iOS 11.

Be certain to take the primary class that is most relevant intended your app. Choosing categories that are not relevant to your app is grounds intended App Store rejection.

Find out extra about selecting the most accurate and successful categories intended your app inside .

Foster optimistic ratings

Ratings and reviews control how your app ranks inside examine and can encourage users to engage accompanied by your app from examine results, thus focal point supported by providing a large app experience that motivates users to depart from optimistic reviews.

Ask users to rate your app supported by the App Store, yet don’t question intended a position too soon — remain up to they have enjoyed a few sessions ahead of prompting them. Ensure that the app is stable ahead of you ask, and choose an right time inside the hearing to cause the request. Look intended moments when users are most likely to feel pleasure accompanied by your app, such as when they’ve completed an action, level, or task.

To perform users an easy way to provide feedback supported by the App Store or the Mac App Store, employ the . You can prompt intended ratings up to three times inside a 365-day period. Users will submit a position through the standardized prompt, and can write and submit a review without leaving the app.

Make your help channels and contact information easy to find inside your app and supported by your App Store product page, thus that if users encounter difficulties they are able to talk about them accompanied by you straight and resolve neutralizing experiences that may or lead to broke reviews.

For extra details, study .

Promote your in-app purchases

Your in-app purchases appear inside examine results supported by the App Store inside iOS 11. When users tap supported by them, they are taken straight to your product page where they can study your app’s description, opinion screenshots and app previews, or start an in-app purchase.

In iOS 11, subscriptions and in-app purchases are shown inside separate sections supported by your product page, and you can showcase up to 20 total items. Each item you feature can have a unique show name, promotional image, and description. In-app pay for names are limited to 30 characters and descriptions are limited to 45 characters, thus choose your words carefully. Be descriptive, accurate, and brief when highlighting the benefits about your in-app purchases.

For extra details, study .

https://developer.apple.com/app-store/search/

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