UTM Parameters - Wikipedia Utm Params

UTM parameters - Wikipedia

UTM parameters - Wikipedia

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Urchin Tracking Module (UTM) parameters are five variants on Example URL, UTM parameters highlighted, after the question spot (?):

UTM parameters - Wikipedia
https://www.example.com/page?utm_content=buffercf3b2&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

Use[]

UTM parameters in a URL identify the promotional drive that refers traffic to a specific website. including the sessions after that till the drive attribution casement has expired (by default, six months in Google Analytics). Not all spider's web servers including applications respond definitely to these parameters. For example, Lotus Domino servers respond with 'Unknown Command Exception' slip messages, while they expect the earliest constant to exist either blank, message the root on a database/application, or one on a specified record on commands. A workaround for this point is to use a reverse representative server in front on Lotus Domino that strips these parameters.

Metrics[]

UTM parameters that are passed to URLs can exist parsed through analytics tools such while Web analytics operating system may attribute parameters to the browser's current including subsequent sessions till the drive casement has expired.

UTM parameters - Wikipedia

UTM parameters[]

There are five dissimilar UTM parameters, which may exist second-hand in a bit of order:

Parameter Purpose Examples
utm_source (required) Identifies which area sent the traffic, including is a required parameter. utm_source=Google
utm_medium Identifies what type on link was used, such while or email. utm_medium=cpc
utm_campaign Identifies a specific product promotion or strategic campaign. utm_campaign=spring_sale
utm_term Identifies examine terms. utm_term=running+shoes
utm_content Identifies what specifically was clicked to bring the user to the site, such while a . utm_content=logolink or utm_content=textlink

See also[]

  • (Google click identifier)
  • (Google Ads)
  • (DoubleClick click identifier, nowadays Google)
  • (Facebook click identifier)
  • (Microsoft Bing Ads click identifier)
  • (zanox click identifier, nowadays Awin)
  • ]

https://en.wikipedia.org/wiki/UTM_parameters

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